Tarte Cosmetics Base Tape Hydrating Primer

WHAT IT IS

Skincare priming serum is like a makeup magnet!

WHY WE LOVE IT

    keeps skin hydrated for 12 hours
    improves foundation application & extends wear
    helps prevent makeup from caking in lines or pores
    gives skin a smoother, plumper appearance
    lightweight serum texture with coconut scent!

TARTELETTE TESTED*

    Immediately before foundation application:
        97% said skin felt nourished & had a healthy glow
        97% said skin felt instantly hydrated & smoother
        100% said skin appeared hydrated & felt soft
    Immediately after foundation:
        100% said it helped foundation apply more evenly
        97% said it helped skin look smoother under foundation
        97% saw an improvement in the appearance of fine lines
    After 1 week of use:
        100% said product felt nourishing
        100% said skin felt & appeared hydrated throughout the day
        97% said skin felt softer & looked fresher
        97% said skin appeared smoother

*Based on a consumer perception study of 35 participants

CLINICAL RESULTS**

    12-hour hydration
    extends the wear of foundation
    dermatologist tested
    vegan

**based on a clinical study of 35 participants

Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

    coconut: nourishes to leave skin smooth & soft
    jojoba: soothes & helps leave skin soft & supple 
    centella asiatica: antioxidant, rich in amino acids, to hydrate
    vitamin E: natural preservative that also acts as an emollient & antioxidant

Dispense 1-2 pumps to clean fingertips and gently smooth over face before applying makeup.